DMS

DMS by IAG Research is a tracking tool that provides comprehensive analyses of television campaigns. It utilizes real-time data to measure the reach and frequency of ads across various networks and programs. The tool is designed to provide insights into the performance of ads, including the level of engagement and the impact on brand awareness.

Users are able to customize their reports to fit their specific needs and preferences, such as filtering by date, network, program, and target audience. The tool also offers competitive tracking, allowing users to compare their campaign performance against their competitors'.

• The DMS platform provides:
• • Media planning insights
  • Measurement of ad effectiveness
  • Competitive insights
  • Brand awareness tracking

The platform is user-friendly and provides detailed reports with easy-to-understand visualizations. It also allows for cross-campaign analysis, which is useful for determining the overall performance of a campaign portfolio.

With DMS by IAG Research, marketers can make informed decisions about their TV ad campaigns and adjust them in real time for maximum effectiveness.